Are you believed that web design should be remote part of your marketing determinations? This is a fable and many companies believe, and it could be setting your business back in more ways than one. Web design is important from a visual point of view, incorporates much more. Web design affects your entire internet presence including SEO, traffic, branding and conversion rates.
Many businesses and professionals recognize that web design is important, but do they truly know why?
The Importance of Good Web Design
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I was study about why web design is important? This Study was to conclude whether dissimilar design elements and content aspects influenced trust among visitors while visiting websites.
The most surprising and interesting news was that design elements are exponentially more powerful than content. We found that 94 percent of comments were directly related to web design elements, while 6 percent referenced specific content. Here are some of the elements we mentioned those are distrusting a website:
- Hectic or complex designs
- Pop-up advertisements and colorful ads
- Small print that’s tough to read
- Dull web design/lack of color
- Slow website and high loading time.
Web design might be most significant, but content is still vigorous. Participants liked the sites that were informative, relevant, fresh, clear, and unbiased. They specifically enjoyed the sites that gives relative information and provided answers for frequently asked questions.
Reaching Customers through Web Design
Both content and web design are extremely important. Without quality design, your visitors won’t take the time to see the content you’ve made in your site. Web design must be observed through the lens of your entire business. And while your site layout and design should gratify human eyes, it also influences other areas of your business like SEO, branding, and conversion rates.
Web Design Relationship with SEO
When approaching web design with SEO in mind, you have to think long-term.
By eradicating the traditional website structure that search engines use to crawl. Moreover, you’re scattering out an entire website’s worth of keywords over a single URL.
Web design directly interrelates with SEO; you have to keep in mind several aspects. Amount of Flash you use to the structure of your HTML, every design feature has the prospective to mark your search rankings.
Analyzing Branding:-
Your website’s design is not your brand, but it’s one of the brand elements that help you build trust with your audience.
Branding is an investment that grows over time with the end goal of getting people to say, “That’s a product or service I trust”.
They are more likely to buy when they correlate a product with high brand strength. From a web design perspective, it’s quite clear that the design fundamentals you select will directly affect your overall branding approach and market position.
Conversion Rates
Finally, it’s important to know how web design affects conversion rates. Mostly, you should pay attention to the following essentials:
- It’s easy to recognize how navigation, availability and accessibility correlate to conversion rates. If Websites design is not good then visitors will likely lose their interest, while intuitive and natural site structure encourages users to continue browsing.
Wording
- You have to concentrate on wordings using calls-to-action to have a straight impact on conversion rates. Especially, including the word ‘free’ when people asking for sign up or for download something. It has been increase conversions by as much as 4.2 percent.
Color
- Color and perception is very important, but the most significant one is that color matters. Research advises big, red, and bold is good for headlines, while navy supports develop a feeling of trust when used in a call-to-action button.
About the Author:
Chaitanya Nandigam (C.E.O of Emblix Solutions).
Chaitanya Nandigam has 8 years professional experience in digital marketing and is the founder of CEO of Emblix solutions which is a full services digital marketing company. Emblix solutions offer the digital marketing training for beginners with good Quality. He had managed blogs initially.
He also works as a digital marketing consultant for several companies and has well experience in ROI.
Emblix Solutions is the official partners of Google Ad words, Facebook, Yahoo, and Marketo.
Emblix solutions has delivered projects for fortune top brands like Flipkart, Jabong, Basics Life, Myntra, Quikr, Make My Trip, OLX, and Star Hospitals.
Emblix stepped into the world of marketing service industry doing social media marketing, digital media marketing and Search Engine Optimization (SEO), Pay per Click services.
He has conducted ROI based campaigns (ROI MODELS) for brands across industries with tremendous passion for planning, designing, delivering & measuring customized digital marketing.
This is an original article from WP Cypher Copyright 2012