The social media can be a very productive platform when used well within a clearly laid out marketing strategy. Unfortunately, managing different social media platforms and profiles is always a challenge for a majority of business owners. It can be distracting, time wasting and a tad too much for anyone if one is not careful.
The question is; how can one have different social media profiles and keep up with all of them without getting distracted or side-tracked? Fortunately, the answer comes in the form of simple tools that help you manage your social media profiles with ease, even automating some of the tasks.
The best among these tools allow you to do more than just one aspect of your social media profile management. They help with consolidating your social media activities within one platform, while also allowing you to automate and auto-schedule posting on such platforms.
These tools allow you to monitor multiple social media profiles within one interface, view, post and reply to your newsfeed, posts and comments, and also help schedule future posts to your different social media platforms at set dates and times. They also help you monitor the multiple profiles on a variety of devices, from desktops to web-based apps and mobile devices. Below are some of these cool tools that you can start using today.
The 3 Top Tools You Can Use To manage Your Social Media Profiles
Sprout Social
This tool, found at sproutsocial.com, gives you the ability to monitor your Facebook, Google+, Twitter and LinkedIn profiles. At the same time, it allows you to connect your Feedly account such that you have the capability of viewing and sharing articles directly from within it.
This tool, whose pricing starts at only $59/month, comes with a web-based app, a mobile app for iPhone, iPad and Android, and a bookmarklet to help you share any web pages as you browse the web.
With Sprout Social, you will be able to see and reply to comments, read your news feeds, track keyword mentions, and even schedule posts, among other capabilities. It even allows you to assign tasks to your team members, with an easy to integrate process for both UserVoice and Zendesk.
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HootSuite
Found at HootSuite.com, this tool allows you to manage and monitor your social media profiles on Facebook, LinkedIn, Twitter, Foursquare and Google+, among many others. Starting a $0 for management of up to 3 accounts, and expandable to management of up to 50 social profiles for only $9/month, this tool is a must have for any business that wants to easy their social media management activities.
It gives you control over your social media accounts, allowing you to view newsfeeds, reply to comments and messages, track keyword mentions, and schedule posts.
And just like Sprout Social, HootSuite has a mobile app for Android, iPad and iPhone, plus browser extensions that allow you to share web pages while browsing the web using Google Chrome and Mozilla Firefox browsers.
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TweetDeck
This free tool allows you to manage an unlimited number of twitter social media profiles. It allows you to schedule tweets, read your news feed, reply to comments and messages and more. You can get this tool as a web-based app, a downloadable desktop app, or a Google Chrome app.
Please be advised that these are just a few of the many awesome tools out there that can help you with the management of your social media profiles. They are among the best to use and are a guaranteed way of helping you become more creative and productive with your social media activities.
Besides the time saving aspect that these tools bring about, they also help reduce the human resource load, social media marketing costs and the omission errors that may arise when you have to regularly log in to different social media accounts to post and update them.
Remember, as much as you may use these tools, you need to also have a plan and social media strategy to allow you to harvest the maximum benefits from the use of these tools. Therefore, talk to a social media expert and work out a social media strategy that will improve your brand visibility and save you on time and money. This way, you will have an expert opinion and advice that will match your specific business needs, allowing you to come up with the best strategy for your social media marketing, while also allowing you to choose the most fitting social media profiles management tools.
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This is an original article from WP Cypher Copyright 2012
