Your website layout, the fonts and colors used, as well as the images on your website dictate the success or failure of your site. They are the mark points that determine lower bounce rates, lower exit rates and high conversions or high abandonment and very low conversions.
Anyone seeking to make it easy for website visitors to use a website and to make them stay longer should follow the following tips.
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A Simple Professional Logo
Most people ignore this, but a professional logo is the first step towards branding your business. You should have the logo conspicuously on your site, preferably on the upper left corner of the site, and link it back to your website’s home page. Linking it to the home page allows users of your website easily navigate back to this main page of your website from where they can access all the other parts of your website.
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Employ Intuitive Navigation
Whenever possible, have your primary navigation at the top horizontal bar. Then have a secondary navigation menu just below it or on the left side bar of your website. Doing so eases movement of users from one page to the other where they can follow related content. This helps improve conversions compared to having jumbled up links all over the content of your web pages, which are a big turn off due to the confusion they cause.
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Professional Photography
It is highly advisable that you invest in professional photography. Such photos eliminate the chances of having generic images, which website users easily sniff out. While at it, also employ the services of a professional graphic designer to put together high resolution graphics for your website that also load easily.
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Font Choice
Do not go for just any font because it looks awesome or artistic. Instead, go for a font that is easily viewable across multiple browsers and devices. Since most people now view websites from mobile devices, it is important to use the mainstream fonts that can also be easily legible from such devices.
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Every Page Should be a Landing Page
Most people forget that not every website visitor will come to your website through the home page. Thus, a majority of website owners concentrate on making the home page the only effective landing page. Instead, you should know that a majority of your web visitors will actually enter your site from other pages other than the home page. Therefore, make every page a landing page, complete with a call to action.
Remember; always ensure that you have a very distinct call to action, the best graphics and contact information above the fold on your website. A slight adjustment of your CSS should allow this, which results to better conversions and higher profits from your website.
Finally, it is always advisable to engage the services of a professional web design/CSS/graphic design company to ensure that you get the best, most effective website for your business.
Author Bio:
John Lewis works at our firm which offers web design, graphic design and CSS website design services. Visit our site to learn more.
This is an original article from WP Cypher Copyright 2012