Of late, the affairs on the web have really changed and affected much in equal measure. It is becoming hard to cheat Google, the giant search engine that can either make you poor or rich depending on how you approach it. For many people in the last decade, cheating Google had been the order of the day by engaging in black hat SEO and lots of shoddy ways of attaining links to improve rankings and sourcing for illegal traffic to make a quick buck. As a result of the success many people had, worth thousands of dollars per person every year for those who were savvy enough, engaging in unorthodox illegal means was always appealing. Slowly, people were forgetting there were legal and better ways of finding and getting as much traffic as they want until Google woke them up and reversed the trend before things went out of hand.
Penguin and Penguin
The Google Penguin update on October 4th affected the traffic to most sites and even destabilized many by dealing them a deathly ban. Depending on the shoddy things many had done and illegal SEO strategies in place and the quality of their content, the entry of Penguin caused a lot of depression to most webmasters across the divide. Essentially, the Penguin update affected those websites that had thin or low quality content as well as low quality sites overall as per the user experience and importance. Also, those sites with so much content but only written not to visitors or readers but advertisements or search engine optimization were affected.
Most of this content was also software spun or auto generated and thus terrible to read. After many were hit by the update, the right process of approaching the issue is what remains, which begins with the determination of present issues in a blog or website, implementing the right actions to correct the problem, expectations for the re-indexation period and final recovery.
Time frame for recovery
The question in many people’s mouths is the time it could take to recover from updates like Penguin 2.1. The truth is that if one spends a whole week looking into his website to find all the issues present, take a whole month implementing proper strategies of ending the glaring issues, Google will definitely have the site re-indexed entirely in about sixty days after everything has been implemented in a typical website that has an average rate of inbound links pointing to it from other sites. For those with bigger websites, re-indexing can take three to five months.
Re-indexation
It is very important to pay attention to the re-indexation phase since it is the period Google will pick all the improvements you have made to your sites. The final phase of your recovery is the time the content and posts affected will begin picking up the lost traffic just like it was done before the onslaught of the Penguin. The final phase of recover will then take about two months for full site re-indexation to be experienced for all average sites out there.
On average, a normal website can take six months for the entire recovery process to be complete. Lots of patience is required since shortcuts there are none.
About the Author
Mark is an SEO blogger with years of experience in building successful blogs and selling them. In his recent articles he discussed the implications of buying website traffic to improve and increase the page rank of website quickly.
This is an original article from WP Cypher Copyright 2012